How Sunlux turned missed evening inquiries into €84.4K in signed quotes
Sunlux was receiving a large share of its inquiries during evenings and weekends — exactly when customers were free to think about their projects. The problem was that the team couldn't always follow up when those inquiries came in, leaving valuable opportunities waiting until someone was available.
13 signed quotes in 4 weeks. €84.4K in revenue — 5× their previous monthly record. Sunlux's customers were ready to buy when the team wasn't available. Here is how Barb kept every inquiry moving toward a decision.
Their customers were ready to talk when the team wasn't available.
Most people don't spend their evenings and weekends thinking about calling a window-covering company.
But when they do, they're often ready to make a decision.
They have time to compare options, ask questions, request a quote, and think about how the project will look in their home.
Sunlux was receiving many of these inquiries outside normal working hours. By the time the team could respond:
- The customer could have moved on.
- The initial interest could have faded.
- The quote could remain unanswered.
- Nobody might know whether the customer was still interested.
The issue wasn't a lack of demand. The timing of the demand didn't match the availability of the team.
What if every inquiry could keep moving, even when the team was offline?
We built a persistent follow-up process around the entire customer journey. Barb could stay with the customer from the first inquiry through the quote and beyond — keeping the conversation active, answering questions, and making sure the opportunity didn't simply disappear.
From the first inquiry to a signed quote.
Barb handled the relationship throughout the sales process.
Respond immediately
When an inquiry came in during the evening or weekend, the customer could receive attention without waiting until the team returned.
Understand the project
Barb could gather the relevant information about what the customer wanted and understand where they were in the buying process.
Answer questions
Customers could ask questions about the project and receive relevant information instead of waiting for someone to become available.
Persistent quote follow-up
Once a quote was sent, the relationship didn't stop. Barb kept track of whether the customer had:
Quote status
Signed → Declined → Still considering
No more uncertainty about what happened to an outstanding quote.
Help customers visualize the result
When useful, customers could receive photos and relevant examples to help them understand what the finished project could look like.
Bring in the right expert
When a question required someone from the team, the conversation could be transferred to the appropriate expert with the relevant context.
Keep following up
If the customer wasn't ready today, that didn't mean the opportunity was lost. The relationship could continue until the customer made a decision.
The quote journey
Every inquiry tracked to a decision
Step 1
INQUIRY
"I'd like to know what this would cost."
Step 2
UNDERSTAND
Project details captured
Step 3
QUOTE
Quote sent
Step 4
FOLLOW-UP
"Have you had a chance to look at the quote?"
Step 5
QUESTIONS
Customer asks about options / appearance / installation
Step 6
HELP
Photos, information, expert assistance
Outcome
SIGNED / DECLINED
The outcome isn't "Follow-up sent." — it's "We know what happened to the opportunity."
13 quotes signed in 4 weeks
In just four weeks, Sunlux signed approximately:
From missed inquiries to measurable revenue
Before
Customer contacts in the evening
↓
Team unavailable
↓
Follow-up delayed
↓
Customer loses momentum
↓
Quote may remain unanswered
With Barb
Customer contacts in the evening
↓
Immediate attention
↓
Questions answered
↓
Quote / information
↓
Persistent follow-up
↓
Customer makes a decision
↓
€84.4K
It didn't stop at the sale
The relationship continues after the quote is signed. The same customer relationship can continue beyond the initial conversion. Barb can help with:
Post-sale relationship
Post-sale communication · Customer questions · Project updates · Review requests · Future opportunities
The goal is not simply to get a signed quote. It's to make sure the customer continues to have a good experience throughout the relationship.
Your best leads don't always arrive during business hours.
Sunlux's customers were often available to think, ask questions, and make decisions when the team wasn't. Instead of forcing customers to work around the business's availability, Barb allowed the relationship to keep moving when customers were actually ready to engage.
- The opportunity wasn't more leads.
- It was being there when the customer was ready.
The proof
What if every quote had someone making sure it gets a decision?
Barb keeps every customer relationship moving — from the first inquiry to the quote, the questions, the follow-up, and the final decision.
See what Barb could do for your business
Persistent follow-up from first inquiry through every signed quote.