New
Dynamic dreaming is now default
Don't React,
Don't React,
take Action.
Barb is the AI layer for your business — reads every signal, plans the next move, executes, and converts every opportunity into revenue.
Used by the best teams
〉WHAT WE DO
[1/7]
An execution layer for your team and agents.
The parts that let Barb read, decide, act, and get better - for every account, every day.
01 · SIGNALS
Signals
One API. Any connector. Any MCP server. However your signals happen - a reply, a visit, a drop-off, a request - Barb reads every intent the moment it fires.
〉HOW IT WORKS
[2/7]
How it works
How it works.
Four steps to plug in. Then a fifth that makes the other four worth it.
01 / PLUG IN
Plug into your stack in minutes.
Wherever you run your business — CRM, inbox, chat, your own app — Barb connects to it in minutes. No migration, no rebuild.
02 / CONNECT EVERYTHING
Bring in every signal, every event, every memory.
Every reply, visit, ticket, and usage pattern — wherever it happens — flows into Barb the moment it happens.
03 / DECIDE
Barb decides the best move, using everything you've given it.
Every connector, every action you've enabled — weighed against this account's history to decide what happens next.
04 / ACT
Hand it off, or let Barb take it directly.
Some actions Barb takes on its own. Others land on your team's desk with exactly what to do and why. Either way, it's already decided when to check back.
05 / TALK TO BARB
Set the goal. Barb runs the rest.
Steps 01–04 run on their own, continuously. Just tell Barb what you want — it discusses the plan, then takes it from there.
〉SECOND BRAIN
[3/7]
The founder is always the company's best salesperson. Barb makes that everyone's default.
Every action you take, every decision you make — Barb learns from it. Not from what you say, but from what actually works.
It reads your patterns — what you do and when — and turns that into its own strategy.
IT THINKS
LIKE YOU DO.
OVERALL IMPACT
45% faster growth and more closed deals for SaaS teams using Barb at the core.
〉USE CASES
[4/7]
Use cases
Demo. Convert. Expand. Retain. Barb runs every stage.
Leads that get a real conversation, not a sequence.
Barb follows up on every prospect the way your best rep would — reading intent, adapting the message, working through objections. It keeps the conversation going until there's a demo on the calendar, not just another touch logged in the CRM.
In production at
Trials that convert because they feel personal.
Barb watches how each trial account actually uses the product, catches the moment they're about to hit real value, and nudges them there faster. The messaging adjusts per account, so it reads like it was written for that one user — because it was.
In production at
The enterprise deal hiding in your customer list.
Barb works the whole customer base, not just open deals — re-engaging leads that went cold, and surfacing accounts quietly outgrowing their plan. Team expansions, enterprise-ready usage, upsell signals — found and handed to your team already qualified.
In production at
Churn caught before the cancel page.
Barb spots the drop-off before it turns into a cancellation and re-engages with a save built for that account — including a cancel flow personalized to the real reason someone's leaving, not a generic retention offer.
In production at
〉ENTERPRISE
[5/7]
Enterprise
Built for enterprise scale.
Security, control, and compliance baked in from day one — so your team can move fast without compromising on the standards enterprise demands.
01 / HUMAN SIGN-OFF
You decide where Barb needs a yes.
Set the threshold per action — Barb drafts and recommends, a human approves anything above the line you set.
02 / DATA ISOLATION
Your data trains nothing else.
What happens on your account stays on your account. No cross-customer training, no shared learning between businesses.
03 / FULL AUDIT TRAIL
Every action, logged and reviewable.
See exactly what Barb did, when, and why — every message, every decision, every handoff.
GDPR
GDPR Compliant
Compliant with EU data protection, ensuring your personal information is handled with care and transparency.
〉FAQ
[7/7]
Common questions, honest answers.
-
Barb connects to your CRM, product, and communication stack. It reads every signal, builds a live view of each account, applies your Playbook to decide what action to take, and takes it - then updates its model based on what happened. The cycle runs every night via Dream.
-
No. Barb is set up by our team. You tell us your goal and your Playbook - we handle the integration, configuration, and first cycle. Most teams are live within a week.
-
Emails, Slack messages, LinkedIn messages, and in-app notifications - drafted based on account context, timed based on signals, and sent through your existing tools. Every message is logged. You can review, approve, or block anything before it goes out.
-
Yes. Every action Barb takes is logged with a reason - which signal triggered it, which Playbook rule applied, and what it sent or updated. You get a full audit trail in the dashboard.
-
Barb has a confidence threshold. When it's not sure, it flags the action for human review instead of sending it. You can tune how conservative it is per action type. Over time, as Dream learns from outcomes, the error rate drops.
-
The Playbook is the set of rules that tells Barb what to do and when. You define your goals - which accounts to prioritize, what signals matter, and what actions to take. Our team helps you translate that into a working Playbook during onboarding. Most teams don't write anything from scratch.
-
We do the setup, we take care of everything, and to get more information, you need to talk to sales.
Still something on your mind?
Your Sales Rep CS Team Revenue Teams Customers needs it's Barb agent
Talk to Sales TOTAL ACTIONS TAKEN 1,505,650