Agentic customer relationship platform

Proactive AI agents
behind every customer.

Assign AI agents behind every customer to build stronger relationships, increase retention, create more opportunities, reduce operational costs, and grow LTV.

Get started → See how it works

Trusted by teams building better customer relationships

Meet Barb

Finally, someone looking after your customers.

Imagine your best salesperson behind every customer — remembering what matters, knowing when to reach out, finding new opportunities, and always looking for ways to make the relationship better.

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Customers

Relationship ownership that moves the needle.

Customer inquiry on demand. We take complete ownership by assigning a dedicated AI agent to every customer relationship. Our clients are living proof of the results.

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“Our customers are happy talking to Barb, solving their problems immediately, and giving us time to build actual, real-life relationships.”

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GETTING STARTED

Start taking action in minutes.

Connect your CRM, customer events, and channels. Barb understands your business immediately, with no migration required.

Works seamlessly with any stack.
One API handles every action signal across your channels.
MCP brings execution directly into your agent workflows.
Integrated directly in your conversational platforms.

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POST /v1/signal

{
  "signal_name": "email_replied",
  "contact_identifier": "john.smith@acmecorp.com",
  "source_platform": "smartlead",
  "payload": {
    "raw_email_id": "msg_94018234",
    "subject": "Re: quick question",
    "thread_id": "th_8820491a"
  },
  "take_action": true
}

Frequently asked questions

How does Barb know what to say and do for my customers?

Barb understands your business, your services, your customers, and the context of every conversation. It uses that information to decide what matters, what to say, and what should happen next — instead of following a fixed script.

What happens when Barb doesn't know the answer or a customer needs a human?

Barb doesn't guess. It can recognize when something needs your team and hand it over with the relevant context, so your team can step in without starting the conversation from scratch.

Can my team take over a conversation at any time?

Yes. Your team can step into any conversation whenever they want. Barb works alongside your team and handles the work that doesn't require a human.

Does Barb replace my existing team?

No. Barb takes care of the repetitive and time-sensitive work around customer relationships so your team can focus on the things that actually need them. When a human is needed, Barb brings them in.

What systems can Barb connect to?

Barb can connect with the tools your business already uses — including your CRM, calendar, communication channels, payments, and other customer data. The goal is to work with your existing setup rather than replace it.

How long does it take to get Barb up and running?

Barb is designed to work with your existing systems without requiring a major migration. We connect the relevant customer data and tools, configure Barb around your business, and get the agent ready to start working with your customers.