ROI Calculator

What would higher trial conversion be worth?

Put in your actual numbers below. Every assumption is editable — the math is yours, not ours.

— more customers / mo

— new MRR

— cohort lifetime value

Monthly trial sign-ups

Current trial→paid rate

Avg monthly value / customer

Avg customer lifetime

Conversion lift assumption percentage points above your current rate

+2%

conservative estimate — adjust to what feels realistic for your funnel.

Used by the best teams